Basketball Media

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Fantasy leagues turned casual viewers into people who watch three games at once When a basketball story jumps from the sports pages to general news bulletins Basketball slang has crossed into everyday advertising and general media What actually separates a national basketball outlet from a local one Sports desks keep shrinking while the number of games stays the same How national TV partners choose which games get the prime slot Online fan forums policed themselves long before teams hired moderators The average NBA fan is older than the league's marketing suggests Press credentials decide who gets a seat and who gets shut out Media day gives teams one afternoon to set the season's coverage agenda Streaming services bidding for basketball rights are reshaping the schedule Streaming-only basketball shows changed how media companies budget for content How many games a casual basketball fan actually watches in a season Blackout-free streaming packages cost more and someone has to pay for them Documentary units inside teams produce the most intimate basketball media

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