Selling on a marketplace and running your own store are different businesses with different cash cycles

GoogleSelling on a mark… QuoraSelling on a mark… XSelling on a mark… FacebookSelling on a mark… YouTubeSelling on a mark… TikTokSelling on a mark… RedditSelling on a mark… BingSelling on a mark…

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Advertising cost per order has to be calculated after returns and not at checkout A first production run that is too small still has to cover a freight minimum Sourcing through a private agent cuts the unit price and demands a minimum order A supplier who ships 98 percent correct is cheaper than the one who ships 90 and charges less Third-party fulfillment only pays off past an order volume most new stores never reach A product with a 30 percent return rate destroys an e-commerce margin that looked healthy on paper Product photos decide the click-through rate long before price enters the conversation Testing ten dropship products on a small ad budget beats scaling the first one that shows a pulse Chargebacks and fraudulent orders take a fixed slice of revenue that budgets never account for Stock that sits for six months ties up the cash meant for the next product launch