Be water is a Bruce Lee line quoted by protesters and athletes who never saw his films

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Trademarked catchphrases and the selling back of ordinary speech A catchphrase belongs to a character while a slogan belongs to a company Tourism and heritage sites are popular culture infrastructure most syllabi ignore Advertising jingles and slogans are primary sources the field barely archives Bollywood's song and dance survived every prediction of its disappearance Elvis has stayed on the Forbes list of top-earning dead celebrities for years The revenge dress outlived the marriage it was aimed at Sitcom characters built on a single repeated line Why dubbed catchphrases almost never land in another language Che Guevara's face sells beer and T-shirts decades after he was killed in Bolivia