How do you tell a trend with legs from a flash in the pan?

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Joining a trend is easy and getting out in time is the hard part A trend is not a strategy even though every brand treats it like one Most viral trends are dead within three weeks and nobody admits it The second wave of a trend never performs as well as the first A single post stops bringing in new followers within about two days Nobody can predict what will blow up and anyone selling a formula is guessing How long can you keep milking one viral moment before people tune out? The moment a trend gets explained is the moment it dies Every trend has a lifespan and most creators miss the exit Compilation channels make money off clips they never filmed