Business terms - Topics

What run rate measures and when it flatters a company Where the term unicorn came from and who counts now Cap table jargon: dilution and pre-money vs post-money without the spreadsheet Silicon Valley nicknames for each funding round from seed onward Nicknames that stuck to companies long after a rebrand Gross margin vs contribution margin get used interchangeably and should not Revenue recognition is not the same as booking an order Do business development titles mean anything consistent across companies 2/10 net 30 on an invoice: what that early-payment discount costs the seller Job titles in business that sound senior but pay junior How the Big Four accounting firms got their nickname Why traders call a sudden market drop a dead cat bounce Reading the markets pages without a finance background Letter of credit vs open account: which one a first-time exporter should insist on EBITDA is not cash flow — what the acronym quietly leaves out Which incoterms leave the seller paying for ocean insurance? Headcount and FTE are two different numbers on a budget sheet TAM SAM SOM figures in pitch decks are usually invented — how to read them Circle back and other office jargon that means nothing outside the meeting Pivot once meant changing the product — now it means any retreat What a moat means on an earnings call and why analysts keep asking What a court will enforce when a contract says reasonable endeavors