Behavioural economics

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Anchoring: how the first number you hear sets your whole estimate Gambling and the illusion that a machine is due to pay out Sunk cost fallacy: why quitting a bad project feels like losing The framing effect: the same option sounds different in different words Loss aversion explains why we fight harder to avoid losing than to win The intention-behaviour gap: why plans do not turn into action Implementation intentions: the if-then plans that actually get followed Why regret stings more when the road not taken looked almost identical Too many options and I freeze: the paradox of choice in daily life Satisficing as a shopping heuristic: good enough ends the search