Film Marketing

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Dubbing or subtitles for foreign markets: how the studios decide What an electronic press kit is and why studios shoot behind-the-scenes footage The press tour grind: what stars actually have to do to sell a movie When a movie gets bad reviews before release: how the campaign reacts How studios market the same film differently in different countries How a movie's toy line gets designed and who decides which characters get made How a social media backlash forces a studio to change its marketing Why trailers these days spoil the entire plot How a festival debut is used to build buzz before a wide release Why a film can be a giant hit in one country and a flop in another Why some movies become sleeper hits on word of mouth alone Studios use tracking to measure buzz weeks before release Why a TikTok campaign can decide whether a movie opens big Why limited edition film collectibles sell out in seconds The making-of featurette is basically a marketing tool now

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