Ready-to-wear

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Why do ready-to-wear collections still need a runway show to sell? Why does a runway look rarely translate directly onto the shop floor? How much of a ready-to-wear line is designed to hit a price point? How do you edit forty looks down to the twenty that actually walk? How do vintage sizes map onto modern sizing charts? How does a size range get graded out from a single sample size? Why are ready-to-wear prices so different between Milan and a department store? How do mid-market brands copy a runway silhouette within six weeks? What is a fit model and why does a brand keep the same one for years? Is streetwear's oversized fit a design choice or a manufacturing shortcut? How do you decide which sizes to drop from a production run? How many units must a factory run before a ready-to-wear piece makes money? What separates designer ready-to-wear from a high street copy? Vanity sizing: how sizes crept up without anyone noticing Why do ready-to-wear deliveries reach stores months before the weather turns?

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